Funnel to take seat on the IAB Lead Generation Council

Exciting times for online lead gen. as Funnel make their debut at the recently strengthened IAB UK Lead Generation Council next week.

There is so much good stuff happening in the industry but not without significant challenges, it’s sometimes easy to lose sight of how far the industry has come in a short space of time.

Indeed, defining exactly what the lead gen. industry is actually half the problem. Hopefully, some soon to be released, online advertising statistics prepared by the IAB & PwC will help identify a rapidly evolving sector which is bucking many a recessionary trend.

Now is the time to concentrate on talking up the good stuff to drown out any lead gen. boo boys. It’s no co-incidence that people who talk down lead gen. are often those who least understand it and feel they have something to lose from its inexorable rise.