It's arrived at last. The IAB Lead Generation Council have cracked it and come up with an exciting but simple Buyers Guide to OLG.
The purpose is firstly, to dispel some myths and secondly, to demonstrate the huge potential of this channel when bought in the right way.
Please, everyone join the IAB and get a copy now, whether you're an old hand or new to online lead generation.
Alternatively, come to my seminar on Lead Marketing at the Data Marketing Show on the 29th June at 12.00 and the first 20 people will get a copy.
http://www.datamarketingshow.co.uk/presentationarena.aspx
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Lead Generation WOW this is post "IAB online Lead Generation buyers guide."I'll try to attend seminar on Lead Marketing. I hope it would be interesting and increase my knowledge in this field.
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