Online Lead Gen – Promises Promises

We've all heard it before, a sales guy promising that HIS leads will work and deliver amazing results. While I don’t doubt that there’s a grain of truth lurking somewhere in this sweeping statement, I know that it is nigh on impossible to derive a significant volume of high performing leads from a single source.

This leads me to ask a very important question; if you do start getting quality leads from one source, how do you know when to stop buying?

There are only so many consumers out there who may be willing to buy your products and if you only push for volume from one supply chain, your performance will undoubtedly suffer.

Instead, work with a few trusted suppliers, adapt your creative and try new angles, incentives and conversion methods to get the required results. Above all, accept there is a finite market for a product/service. If needs be work to identify that market and target them like crazy in the most appropriate way.

Online Lead Gen does promise a lot and it is unfair to expect it to deliver first time every time if you only take a one size fits all approach. Lead Marketing is a measured process that nurtures the leads from inception through to sale.

5 Big OLG Predictions 2011

With so many performance benefits offered up by this emerging channel, Online Lead Generation is on most Marketers’ to do list this year. Indeed the latest buzzword for 2011 is ‘performance marketing’, a moniker that fits well with the OLG industry as a whole.

To that end my 5 big OLG predictions for 2011 are:

1. Low cost lead management software will flood the market – making it easier than ever before to OLG!
2. Affiliate Marketing and Online Lead Gen come even close together with leading players harnessing synergies and best practices - their combined effort will be greater than the sum of their individual strengths.
3. Pubtailing – Publishers creating lead gen. revenue streams and retailers upskilling in social and community media and content creation. Ashley Friedlein Article
4. Less brokers, more agencies, better practitioners.
5. An increase in acquisitions by companies wanting a fast track to lead gen. success.

Funnel generates it’s millionth lead!

Funnel Lead Marketing may only be a year old but we have provided our clients with over a million leads in 2010!

But, don’t be fooled into thinking that we’re piling it high. Each lead is an opted-in consumer by request and they have to pass through our strict validation filters, which includes screening the leads against suppression files and ensuring they adhere to a strict code of industry conduct, before they make their merry way to our advertiser clients.

So what is the secret of our success? In addition to our validation process, it could be that we source media across online, telephone and paper surveys from over 120 publishers. On the other hand, it could be our cost per lead, which delivers sufficient customers at target cost per acquisition.

The fact of the matter is that lead generation can and should provide both volume and measurable quality, but it requires you to pay close attention to every single detail in order to ensure continued success.

Regardless of whether you’re starting out or you’re a seasoned lead gen pro, it’s always worth keeping a close eye on any new and emerging techniques within the field that could help power your lead campaigns to victory.

Don’t start a riot, start a lead gen campaign.