Online Lead Gen – Promises Promises

We've all heard it before, a sales guy promising that HIS leads will work and deliver amazing results. While I don’t doubt that there’s a grain of truth lurking somewhere in this sweeping statement, I know that it is nigh on impossible to derive a significant volume of high performing leads from a single source.

This leads me to ask a very important question; if you do start getting quality leads from one source, how do you know when to stop buying?

There are only so many consumers out there who may be willing to buy your products and if you only push for volume from one supply chain, your performance will undoubtedly suffer.

Instead, work with a few trusted suppliers, adapt your creative and try new angles, incentives and conversion methods to get the required results. Above all, accept there is a finite market for a product/service. If needs be work to identify that market and target them like crazy in the most appropriate way.

Online Lead Gen does promise a lot and it is unfair to expect it to deliver first time every time if you only take a one size fits all approach. Lead Marketing is a measured process that nurtures the leads from inception through to sale.