With so many performance benefits offered up by this emerging channel, Online Lead Generation is on most Marketers’ to do list this year. Indeed the latest buzzword for 2011 is ‘performance marketing’, a moniker that fits well with the OLG industry as a whole.
To that end my 5 big OLG predictions for 2011 are:
- Low cost lead management software will flood the market – making it easier than ever before to OLG!
- Affiliate Marketing and Online Lead Gen come even close together with leading players harnessing synergies and best practices - their combined effort will be greater than the sum of their individual strengths.
- Pubtailing – Publishers creating lead gen. revenue streams and retailers upskilling in social and community media and content creation. Ashley Friedlein Article
- Less brokers, more agencies, better practitioners.
- An increase in acquisitions by companies wanting a fast track to lead gen. success.
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